10+ years senior marketing leadership · Coach

English, Dutch, or Russian

Turn your career experience into a business you're excited to build.

For professionals going fully independent or building a side business next to their job. Coaching and practical marketing support to get there.

No commitment.

  • 10+ yrs senior marketing leadership
  • ·
  • Oxford Saïd Business School
  • ·
  • Board Member, ICF Netherlands
  • ·
  • ICF Member

Explore the power of structured, strategic conversations that move you from thinking in circles to clear next steps, whether the work is about mindset or a marketing plan. Every session follows the ICF gold standard of international coaching.

See how it works and what changes

Sound familiar?

You have a good career. And you know there is more in you: more potential, and dreams you put on hold.

You want a Plan B, something of your own next to your job, but your evenings and weekends disappear.

You're thinking about leaving corporate, and you don't know yet if your idea can pay the bills.

You have years of experience, and still second-guess every decision about your own business.

You're doing it all alone, and it's starting to cost you sleep.

You are not starting from zero. You are starting from everything you already know.

Building on the side

You keep your job and build something of your own next to it. You need focus, a plan that fits into limited hours, and someone to keep you on track.

Leaving corporate

You're ready for a new turn in life and want to make the move with a plan, not a leap in the dark.

See who I work with

Freelancers, consultants, creatives, small business owners, online creators

“Everything you can imagine is real.”
Pablo Picasso

How we work together

Start with one session. Build over three months.

Choose your first session, then continue into the program. Marketing Support is there when your product needs it.

01

Entry sessions

The Strategic Roadmap or Identity and Roles

Two hours: a measurable roadmap for your goal, or balance and purpose again.

€200 each

The Strategic Roadmap Identity and Roles
02

The program

Entrepreneurial Mindset

Identity, confidence, focus, and the support to keep building over three months.

Starting from €600

6 biweekly sessions over 3 months

Explore the program
03

Add-on

Marketing Support

On-demand sessions for your product, for example positioning, offer, sales system or execution plan.

€120 per hour

Explore Marketing Support

Backed by real experience

Not theory. Marketing I've actually run.

10+ years in senior marketing roles
Marketing budget management (up to €5M)
Paid media and lead generation strategy, multi-market
Team and agency management (national and international)
Global rollout of local/regional marketing structures
Agile ways of working, cross-market implementation
Franchisee and entrepreneur marketing support (7 years, finance and travel)
Executive-level reporting and stakeholder communication
E-commerce marketing collaboration (regional and global)

How it works

01

Free introduction call, 30 minutes.

We look at where you are and what you want to build.

02

Start with one session.

The Strategic Roadmap or Identity and Roles, then the Entrepreneurial Mindset program.

03

Work in focused sessions.

Coaching style and strategic. You leave every session with clear next steps.

Not ready for a full program yet?

Entry point

The Strategic Roadmap

€200 · 2 hours

A two-hour session to turn your goal into a roadmap with OKRs and KPIs, and a sustainable growth plan. For when you need direction before you need a full program.

“I've managed up to €5 million in marketing budgets. I know what it takes to turn a plan into results, not just what sounds good in theory.”
Victoria Karo, leadership coach

About Victoria

Starting again at 40+, from everything you already know.

I left corporate too.

In 2018 I left my corporate marketing career and the country I had called home. I started again as an expat, and built my own practice as a coach. I know the doubt, the loss of familiar ground, and the choice to build anyway. Today I bring more than ten years of senior marketing experience and that lived experience to every client.

What is the feeling that pulls you into the unknown?

It's the first question I ask every client. Let's explore your answer in a free 30-minute call.

Book a free intro call

What clients say

Trusted by leaders across the globe.

"

Victoria is the kind of coach who makes you feel both understood and challenged. Her thoughtful questions and steady encouragement helped me turn an idea into a real business I now run alongside my day job. A great coach for anyone juggling a job and a side business.

Maria van Stuivenberg

Purchase Manager | Procurement Specialist Hardware | Team Leader B2B Operations

Circular IT group

"

Victoria has a powerful, inspiring and positive way of thinking. She helped me look at who I am, understand my values, and start moving forward with new energy and purpose. She asks good questions and gives practical but encouraging advice.

Ella Bol

International Business Growth & Operations

Netherlands

"

Victoria brought a rare combination of organization, ownership, and calm under pressure. She managed complex, fast-paced environments with precision, never losing sight of the bigger picture. A trusted point of contact for both internal teams and external partners.

Hamad Al Qenaei, Chartered MCIPD

HR Manager, Shell Companies

Kuwait

"

For a long time, I struggled to find direction and discover my inner motivation. Working with Victoria, I was able to build a process where reflection stopped being frightening and became a source of support. Victoria creates space to search for answers without imposing ready-made solutions, and this is precisely what helped me see my goals in a new way. As a result, I not only formulated important personal goals for myself but also gained confidence that I can achieve them.

Elizaveta Golovchenko

Head of PR, PREMIER (streaming platform)

Russian Federation

"

Victoria is deeply attentive to everything you share and has a brilliant ability to help you think outside the box. I felt completely safe and heard throughout our time together. I walked away with absolute clarity and a solid plan of action. I highly recommend her to any entrepreneur or business leader looking for direction.

Elena Danilyuk

Founder, Life Matters Coach

London, United Kingdom

"

Her questions always hit the mark, helping you see the situation deeper and notice what you previously missed. Sometimes these are unexpected turns, after which you simply cannot think the old way anymore. After every session I felt clarity and inner grounding.

Katerina Aivazidi

Automation Manager & Executive Coach

Kazakhstan

"

Victoria gave me a homework: make a picture that reflects where I am now and where I would like to be. My take is that it does not matter what or where you are, there is always something new for you. And all of our life we are a work in progress.

Cezars Torres-Rueda

Founder & Board Director

Latvia

"

She has been a truly great help on my search for a new work path, helping me uncover what my heart really desires, just by asking the right questions and analyzing your answers way behind your words. I am now happy and sure that I am on the right path.

Inês Pereira

Executive Assistant & Interpreter

Portugal

"

Victoria stands by you as a coach and empowers you to take the necessary steps. She holds up a mirror and uses coaching techniques that are relevant to you. You feel safe with Victoria, and get insights and energy after the sessions.

Andrea Dronk

Content Marketer & Freelance Copywriter

Netherlands

Have a question? WhatsApp Victoria