ICF coach & strategic marketer · English, Dutch, or Russian

ICF Member — International Coaching Federation

Turn your career experience into
your next level.

ICF coach and strategic marketer, with 10 years as a marketing and communications director. Most coaches work on your mindset. I also help you build the offer.

You have the experience and the skills. The question is what comes next: a more senior role, a business of your own, or a whole new direction. Whatever you choose, we start from what you already carry.

Victoria Karo, leadership coach
  • ICF Member
  • ·
  • PCC-level accredited training
  • ·
  • Board Member, ICF Netherlands
  • ·
  • 10+ yrs marketing leadership
  • ·
  • Oxford Saïd Business School

You have built a career. Years of skill, judgment, and hard-won experience. And somewhere along the way, a quieter question started to surface: what if I built something of my own? You are not starting from zero. You are starting from everything you already know.

Imagine how much would change if you had a dedicated partner to help you turn your experience into your own business, one focused hour at a time.

My approach

Two roles, one hour.

I am an ICF coach and a strategic marketer. Most people hire one or the other. With me you get both in the same conversation: the mindset and the offer.

See my approach

One hour

What one hour can actually change.

Not a year of therapy. Not a course you never finish. Sixty focused minutes, and something concrete moves.

60 minutes

Marketing manager, Amsterdam

Left with a one-page offer, a name for it, and a day rate she felt able to say out loud to her first paying client.

Finance lead, expat in The Hague

Turned a vague “maybe something of my own” into three positioned services, and the one to test first.

Senior consultant

Named the exact reason she kept being passed over, and rehearsed the conversation with her director.

Trailing partner, relocated twice

Rebuilt a working week that had structure again, and one professional step to take in it.

That is what a try-out session is for. Book one hour →

Where are you heading?

You have the experience. What is your next move?

Get promoted

Grow where you are

Step into a more senior or executive role, and be seen for it. We build the visibility, presence, and confidence to make the next level yours.

Go independent

Build something of your own

Turn your expertise into a business, a consultancy, or an independent practice. We find the idea, shape it, and make it real.

New direction

Change your path

Find new, meaningful work or a path that fits who you have become. We look at what you carry inside and give it a new purpose.

Whichever door you choose, we start from the same place: your skills, your experience, and your own judgment.

I combine coaching, a business approach, modern leadership models, psychology, and creative methods that help you see familiar situations from a new angle, find your own answers, and make decisions true to who you are.

Victoria Karo, leadership coach

About Victoria

A thinking partner, mentor and coach for professionals in high-paced environments.

Before becoming a coach, I spent over a decade in leading positions in corporate marketing and communications, then moved through international expat communities. Living among diplomats, local government leaders, and expat executives gave me a perspective on leadership that cannot be learned behind a desk. This perspective of leadership challenges and emotional load of it, gives me an authentic and unique approach that I use in my coaching. ICF member, Oxford Saïd Business School alumna.

Director Marketing, Netherlands Chapter of the ICF →Read my full story

Package selector

Which offer is right for you?

Three quick questions. No email required. Get a clear recommendation for where to start.

Why work with me

Your wellbeing is not the reward. It is the foundation.

I have watched people make life and career choices based on status, salary, and responsibility, and end up burned out or quietly unhappy. It is one of the most common stories I hear, and one of the most avoidable.

In my coaching, your wellbeing and your values come first. Not as an afterthought once the plan is built, but woven into the goals and the plan itself. The aim is not just a business that works. It is a life that feels like yours.

Coaching that meets you where you are. Sessions from €70.

See pricing details

Ways to work with me

A focused way to begin.

Personalized one-to-one support for experienced professionals ready to turn their career into a business of their own.

Most Popular

1:1 Coaching

A high-touch, personalized partnership for experienced professionals ready to build something of their own. Clarity, confidence, and honest thinking space, one focused conversation at a time.

  • Find the business hiding inside your career experience
  • Move from a vague idea to a clear, concrete next step
  • Build the confidence to start over, with a partner who has done it

Starting from

€70 / session

Sold in focused blocks to protect the depth of the work.

BOOK A TRY-OUT — €70Or book a free intro call

Ready to start?

30 minutes. No commitment. Just an honest conversation about where you are and where you want to go.

BOOK A FREE INTRO CALL

What clients say

Trusted by leaders across the globe.

"

Victoria has a powerful, inspiring and positive way of thinking. She helped me look at who I am, understand my values, and start moving forward with new energy and purpose. She asks good questions and gives practical but encouraging advice.

Ella Bol

International Business Growth & Operations

Netherlands

"

Victoria brought a rare combination of organization, ownership, and calm under pressure. She managed complex, fast-paced environments with precision, never losing sight of the bigger picture. A trusted point of contact for both internal teams and external partners.

Hamad Al Qenaei, Chartered MCIPD

HR Manager, Shell Companies

Kuwait

"

For a long time, I struggled to find direction and discover my inner motivation. Working with Victoria, I was able to build a process where reflection stopped being frightening and became a source of support. Victoria creates space to search for answers without imposing ready-made solutions, and this is precisely what helped me see my goals in a new way. As a result, I not only formulated important personal goals for myself but also gained confidence that I can achieve them.

Elizaveta Golovchenko

Head of PR, PREMIER (streaming platform)

Russian Federation

"

Victoria is deeply attentive to everything you share and has a brilliant ability to help you think outside the box. I felt completely safe and heard throughout our time together. I walked away with absolute clarity and a solid plan of action. I highly recommend her to any entrepreneur or business leader looking for direction.

Elena Danilyuk

Founder, Life Matters Coach

London, United Kingdom

"

Her questions always hit the mark, helping you see the situation deeper and notice what you previously missed. Sometimes these are unexpected turns, after which you simply cannot think the old way anymore. After every session I felt clarity and inner grounding.

Katerina Aivazidi

Automation Manager & Executive Coach

Kazakhstan

"

Victoria gave me a homework: make a picture that reflects where I am now and where I would like to be. My take is that it does not matter what or where you are, there is always something new for you. And all of our life we are a work in progress.

Cezars Torres-Rueda

Founder & Board Director

Latvia

"

She has been a truly great help on my search for a new work path, helping me uncover what my heart really desires, just by asking the right questions and analyzing your answers way behind your words. I am now happy and sure that I am on the right path.

Inês Pereira

Executive Assistant & Interpreter

Portugal

"

Victoria stands by you as a coach and empowers you to take the necessary steps. She holds up a mirror and uses coaching techniques that are relevant to you. You feel safe with Victoria, and get insights and energy after the sessions.

Andrea Dronk

Content Marketer & Freelance Copywriter

Netherlands