Victoria Karo
ICF Coach & Strategic Marketer · Founder, Karo Coaching
Most coaches work on your mindset. I do that too, and because I spent a decade as a marketing and communications director, I also help you build the offer: positioning, pricing, and a launch.
- Board Member, The Netherlands Chapter of the International Coaching Federation
- Senior Marketer with 10+ years of international experience

I am a Member of International Coaching Federation Professional Coaches, the leading global organization dedicated to advancing the coaching profession by setting high standards. As an ICF Member, I have completed an accredited coach training program (PCC level).

About Victoria
A thinking partner, mentor and coach for professionals in high-paced environments.
Before becoming a coach, I spent over a decade in leading positions in corporate marketing and communications, then moved through international expat communities. Living among diplomats, local government leaders, and expat executives gave me a perspective on leadership that cannot be learned behind a desk. This perspective of leadership challenges and emotional load of it, gives me an authentic and unique approach that I use in my coaching. ICF member, Oxford Saïd Business School alumna. Read what clients say →
- ICF Member
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- PCC-level accredited training
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- Board Member, ICF Netherlands
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- 10+ yrs marketing leadership
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- Oxford Saïd Business School
I learned about leadership in my management roles. I discovered the full power of it at embassy dinners and expat executive brunches.

Victoria Karo · Director Marketing & Communications and Board Member — ICF Netherlands · Oxford Saïd Business School Alumna
For over a decade, I held leading positions in corporate marketing and communications. I know what ambition feels like from the inside: the tight deadlines, the complex decisions, the emotional load of managing teams while trying to grow yourself. I lived it.
That decade is not just my past. It is a tool I bring to your work. I can see your expertise through two lenses at once: as a coach working with your mindset, and as a marketer who knows how to turn expertise into a product people actually want. When you need it, I help you define and shape the offer itself, not just the confidence to pursue it.
Then my path took an unexpected turn. I moved through international expat communities and found myself living among diplomats, local government leaders, and senior executives. My neighbors were general managers and CEOs. My social circles included embassy officials and people leading organizations across borders and cultures.
That proximity changed how I understand leadership. I did not just read about it or practice it in one company. I observed it at dinner tables, in school corridors, in private conversations where the weight of real decisions showed. I saw how the best leaders carry pressure with grace, and how even the most successful ones struggle with the same doubts as everyone else.
This perspective is what I bring to my coaching. Not theory from a textbook, but a lived understanding of leadership at the highest levels, seen from every angle. Combined with formal training in coaching methodology, it gives me an approach that is both deeply human and strategically sharp.
I work with professionals in their 30s and 40s who are ready to build something of their own. Whether you are going independent for the first time, turning years of expertise into a business, growing beyond doing everything yourself, or rebuilding your footing in a new country, I am here to help you find your own way forward.
Featured in
Executives Diary MagazineFebruary 2026Background
Credentials & Training.
Director Marketing & Communications and Board Member
ICF Netherlands · from August 2026
Female Leadership Programme
Oxford Saïd Business School · Completed
International Coaching Federation
ICF Member
Bachelor of Communication
HU University of Applied Sciences Utrecht
What I stand for
What I stand for.
Intention over impulse
Decisions made from clarity, not from reaction.
Balance over perfection
Sustainable excellence beats unsustainable striving.
Reciprocity with the world
Leadership is a relationship, not a performance.
Honesty & self-love
The truest growth happens in honest, generous space.
