A thinking partner, mentor and coach for professionals in high-paced environments.

Before coaching, I spent over a decade in corporate marketing and communications leadership, across travel, finance, retail and IT. I managed budgets of up to €5 million across paid media and lead generation, working with teams and agencies across multiple markets. One of the projects I'm proudest of: taking marketing activity that ran differently in every country and rebuilding it as one global structure, with a consistent way of working that regional teams could actually use.

For seven years, I also worked closely with entrepreneurs and franchisees in finance and travel, helping translate central strategy into marketing plans that worked at the local level. I saw up close what separates a marketing plan that gets used from one that sits in a folder.

At its core, coaching is a communication strategy. That is why it was the natural next step for me. I hold a Bachelor of Communications and built my career in corporate marketing and communications. For years I worked with entrepreneurs within the frame of a corporate structure. Coaching lets me work with them on a different level, without that frame: helping them see their potential, goals and needs in a new way, get to know themselves, and use their imagination. That is where a new reality begins, and with it new business goals and new ways of working.

Coaching is where I bring that experience to individual careers and businesses.

Then my path took an unexpected turn. I moved through international expat communities and found myself living among diplomats, local government leaders, and senior executives. My neighbors were general managers and CEOs. My social circles included embassy officials and people leading organizations across borders and cultures.

That proximity changed how I understand leadership. I did not just read about it or practice it in one company. I observed it at dinner tables, in school corridors, in private conversations where the weight of real decisions showed. I saw how the best leaders carry pressure with grace, and how even the most successful ones struggle with the same doubts as everyone else.

This perspective is what I bring to my coaching. Not theory from a textbook, but a lived understanding of leadership at the highest levels, seen from every angle. Combined with formal training in coaching methodology, it gives me an approach that is both deeply human and strategically sharp.

I work with professionals in their 30s and 40s who are ready to build something of their own. Whether you are building a side business on top of a career you are keeping, going independent for the first time, growing beyond doing everything yourself, or rebuilding your footing in a new country, I am here to help you grow with intention rather than burnout - and to find your own way forward.