Victoria Karo

ICF Coach & Strategic Marketer · Founder, Karo Coaching

Most coaches work on your mindset. I do that too, and because I spent a decade as a marketing and communications director, I also help you build the offer: positioning, pricing, and a launch.

  • Board Member, The Netherlands Chapter of the International Coaching Federation
  • Senior Marketer with 10+ years of international experience
Connect with me on LinkedIn →Victoria's profile at ICF →WhatsApp me any questions you have →
ICF Member — International Coaching Federation

I am a Member of International Coaching Federation Professional Coaches, the leading global organization dedicated to advancing the coaching profession by setting high standards. As an ICF Member, I have completed an accredited coach training program (PCC level).

Victoria Karo, leadership coach

About Victoria

A thinking partner, mentor and coach for professionals in high-paced environments.

Before becoming a coach, I spent over a decade in leading positions in corporate marketing and communications, then moved through international expat communities. Living among diplomats, local government leaders, and expat executives gave me a perspective on leadership that cannot be learned behind a desk. This perspective of leadership challenges and emotional load of it, gives me an authentic and unique approach that I use in my coaching. ICF member, Oxford Saïd Business School alumna. Read what clients say →

  • ICF Member
  • ·
  • PCC-level accredited training
  • ·
  • Board Member, ICF Netherlands
  • ·
  • 10+ yrs marketing leadership
  • ·
  • Oxford Saïd Business School

I learned about leadership in my management roles. I discovered the full power of it at embassy dinners and expat executive brunches.

Victoria Karo, ICF-based leadership coach

Victoria Karo · Director Marketing & Communications and Board Member — ICF Netherlands · Oxford Saïd Business School Alumna

For over a decade, I held leading positions in corporate marketing and communications. I know what ambition feels like from the inside: the tight deadlines, the complex decisions, the emotional load of managing teams while trying to grow yourself. I lived it.

That decade is not just my past. It is a tool I bring to your work. I can see your expertise through two lenses at once: as a coach working with your mindset, and as a marketer who knows how to turn expertise into a product people actually want. When you need it, I help you define and shape the offer itself, not just the confidence to pursue it.

Then my path took an unexpected turn. I moved through international expat communities and found myself living among diplomats, local government leaders, and senior executives. My neighbors were general managers and CEOs. My social circles included embassy officials and people leading organizations across borders and cultures.

That proximity changed how I understand leadership. I did not just read about it or practice it in one company. I observed it at dinner tables, in school corridors, in private conversations where the weight of real decisions showed. I saw how the best leaders carry pressure with grace, and how even the most successful ones struggle with the same doubts as everyone else.

This perspective is what I bring to my coaching. Not theory from a textbook, but a lived understanding of leadership at the highest levels, seen from every angle. Combined with formal training in coaching methodology, it gives me an approach that is both deeply human and strategically sharp.

I work with professionals in their 30s and 40s who are ready to build something of their own. Whether you are going independent for the first time, turning years of expertise into a business, growing beyond doing everything yourself, or rebuilding your footing in a new country, I am here to help you find your own way forward.

Background

Credentials & Training.

International Coaching Federation

Director Marketing & Communications and Board Member

ICF Netherlands · from August 2026

Oxford Saïd Business School

Female Leadership Programme

Oxford Saïd Business School · Completed

International Coaching Federation

International Coaching Federation

ICF Member

HU University of Applied Sciences Utrecht

Bachelor of Communication

HU University of Applied Sciences Utrecht

What I stand for

What I stand for.

01

Intention over impulse

Decisions made from clarity, not from reaction.

02

Balance over perfection

Sustainable excellence beats unsustainable striving.

03

Reciprocity with the world

Leadership is a relationship, not a performance.

04

Honesty & self-love

The truest growth happens in honest, generous space.

Let's talk about where you are going.

BOOK A FREE INTRO CALL

What clients say

Trusted by leaders across the globe.

"

Victoria has a powerful, inspiring and positive way of thinking. She helped me look at who I am, understand my values, and start moving forward with new energy and purpose. She asks good questions and gives practical but encouraging advice.

Ella Bol

International Business Growth & Operations

Netherlands

"

Victoria brought a rare combination of organization, ownership, and calm under pressure. She managed complex, fast-paced environments with precision, never losing sight of the bigger picture. A trusted point of contact for both internal teams and external partners.

Hamad Al Qenaei, Chartered MCIPD

HR Manager, Shell Companies

Kuwait

"

For a long time, I struggled to find direction and discover my inner motivation. Working with Victoria, I was able to build a process where reflection stopped being frightening and became a source of support. Victoria creates space to search for answers without imposing ready-made solutions, and this is precisely what helped me see my goals in a new way. As a result, I not only formulated important personal goals for myself but also gained confidence that I can achieve them.

Elizaveta Golovchenko

Head of PR, PREMIER (streaming platform)

Russian Federation

"

Victoria is deeply attentive to everything you share and has a brilliant ability to help you think outside the box. I felt completely safe and heard throughout our time together. I walked away with absolute clarity and a solid plan of action. I highly recommend her to any entrepreneur or business leader looking for direction.

Elena Danilyuk

Founder, Life Matters Coach

London, United Kingdom

"

Her questions always hit the mark, helping you see the situation deeper and notice what you previously missed. Sometimes these are unexpected turns, after which you simply cannot think the old way anymore. After every session I felt clarity and inner grounding.

Katerina Aivazidi

Automation Manager & Executive Coach

Kazakhstan

"

Victoria gave me a homework: make a picture that reflects where I am now and where I would like to be. My take is that it does not matter what or where you are, there is always something new for you. And all of our life we are a work in progress.

Cezars Torres-Rueda

Founder & Board Director

Latvia

"

She has been a truly great help on my search for a new work path, helping me uncover what my heart really desires, just by asking the right questions and analyzing your answers way behind your words. I am now happy and sure that I am on the right path.

Inês Pereira

Executive Assistant & Interpreter

Portugal

"

Victoria stands by you as a coach and empowers you to take the necessary steps. She holds up a mirror and uses coaching techniques that are relevant to you. You feel safe with Victoria, and get insights and energy after the sessions.

Andrea Dronk

Content Marketer & Freelance Copywriter

Netherlands