My approach

Two roles, one hour.

I am an ICF coach and a strategic marketer. Most people hire one or the other. With me you get both in the same conversation.

Coaching

Powerful work: it brings clarity, confidence and better decisions. Turning that clarity into an offer in the market is a separate craft.

A consultant alone

Hands you a plan. It is their plan, and you stay dependent on them to run it.

With me

You find your own answer, and you leave with an offer, a price, and a first client to take it to.

Lens one

The ICF coach

Your mindset and confidence. I work with your entrepreneurial thinking, your clarity, courage, and the inner shifts that turn a capable professional into someone who can build and hold their own business.

Lens two

The strategic marketer

Ten years leading international marketing and product launches. When you need it, we build the business itself, not only the confidence to pursue it:

  • · Positioning: who you are for, and why you
  • · Pricing: what to charge and how to say it
  • · The offer: a product people recognise and buy
  • · Launch: the first clients and where to find them

What clients say

Trusted by leaders across the globe.

"

Victoria has a powerful, inspiring and positive way of thinking. She helped me look at who I am, understand my values, and start moving forward with new energy and purpose. She asks good questions and gives practical but encouraging advice.

Ella Bol

International Business Growth & Operations

Netherlands

"

Victoria brought a rare combination of organization, ownership, and calm under pressure. She managed complex, fast-paced environments with precision, never losing sight of the bigger picture. A trusted point of contact for both internal teams and external partners.

Hamad Al Qenaei, Chartered MCIPD

HR Manager, Shell Companies

Kuwait

"

For a long time, I struggled to find direction and discover my inner motivation. Working with Victoria, I was able to build a process where reflection stopped being frightening and became a source of support. Victoria creates space to search for answers without imposing ready-made solutions, and this is precisely what helped me see my goals in a new way. As a result, I not only formulated important personal goals for myself but also gained confidence that I can achieve them.

Elizaveta Golovchenko

Head of PR, PREMIER (streaming platform)

Russian Federation

"

Victoria is deeply attentive to everything you share and has a brilliant ability to help you think outside the box. I felt completely safe and heard throughout our time together. I walked away with absolute clarity and a solid plan of action. I highly recommend her to any entrepreneur or business leader looking for direction.

Elena Danilyuk

Founder, Life Matters Coach

London, United Kingdom

"

Her questions always hit the mark, helping you see the situation deeper and notice what you previously missed. Sometimes these are unexpected turns, after which you simply cannot think the old way anymore. After every session I felt clarity and inner grounding.

Katerina Aivazidi

Automation Manager & Executive Coach

Kazakhstan

"

Victoria gave me a homework: make a picture that reflects where I am now and where I would like to be. My take is that it does not matter what or where you are, there is always something new for you. And all of our life we are a work in progress.

Cezars Torres-Rueda

Founder & Board Director

Latvia

"

She has been a truly great help on my search for a new work path, helping me uncover what my heart really desires, just by asking the right questions and analyzing your answers way behind your words. I am now happy and sure that I am on the right path.

Inês Pereira

Executive Assistant & Interpreter

Portugal

"

Victoria stands by you as a coach and empowers you to take the necessary steps. She holds up a mirror and uses coaching techniques that are relevant to you. You feel safe with Victoria, and get insights and energy after the sessions.

Andrea Dronk

Content Marketer & Freelance Copywriter

Netherlands